Snapple
This here is a story. About labels that almost never came to be. Creative was jaded, there were two sides of clients that just couldn’t get on the same page. You’ve probably heard it, huh? But sometimes, you have a little too much passion. You’ve dug in on a vision for just a little too long to just let it go.
So I held on. I researched all I could about the important cultural moments that happened in each of these boroughs. I put together a deck and begged the clients to hear me out, begged my bosses to let me try, and begged creative to see it through (they had already done some awesome work and I knew it had to see the light of day). Together, we did it.
In addition to romance copy and fun flavor names, I also helped design and write contest rules to help debut our second edition of NYC Snapple bottles.
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WHEN LIFE GIVES YOU LEMONS, FUGGEDABOUTIT
Home of the Sicilian. Over here, we brush it off n’ go for the bigger slice. Which is….BOOM. Snapple Lemon Tea, a slice of something more.
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EMPIRE PEACH
Welcome boys, ladies, to the city of dreams. The concrete jungle that never sleeps. That’s why we love Snapple. It’s the afternoon peach-me-up that hits you right in the smacker.
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ORANGE B-BOY
So basically, we’re like the voice of the people — bringing in the beat. Snapple Orangeade? Sure we’re buying it. Because we just so dang orange-inal.
